Developing, Launching, and Growing Non-Legal Market Offerings

I wrote an article for ILTA’s Peer to Peer magazine based on my experience helping law firms launch non-legal market offerings.  Please click here for the article and accompanying podcast interview.  Law firms have an advantageous position of encountering their clients right at a time of need.  The opportunity is to provide a range of services that solve more than just their narrow legal problems.  However, the method to develop and deliver a non-legal offering is different than that for legal services.